In order to make the most out of your home-based business, you need to have an effective strategy to generate MLM leads. Each contact, online or in-person, is an opportunity to reinforce who you are and the value you offer. Try to develop each lead into a face-to-face meeting so that you can develop a relationship.
Grow your existing relationships: The best way to generate MLM leads is by using relationships you already have with people – ask friends and family for referrals. Try to grow your database organically. Using existing relationships makes it easier to build new relationships with more people.
Facebook: Facebook is a great tool to engage your current network. You’ll be able to see quickly who is interacting and interested in your unique value proposition. It’s a great stepping stone in the transition from online interaction to a face-to-face meeting.
Blogging: Start a blog about your business and your products. Blogs are an easy way to constantly offer new information to clients and potential clients about your business.
Articles: By writing articles and posting them on sites like EzineArticles, you can establish yourself as an expert in your field and gain credibility that can help you generate more leads.
Forums: Joining forums gives you the opportunity to participate in discussions related to your business, which again helps you establish your credibility and connect with more people.
Other Social Media: Twitter, LinkedIN and location based services, like foursquare and Gowalla, all have groups dedicated to every interest imaginable. Join groups related to your business interests and start connecting with other individuals in those groups.
Videos: Using free sites like You Tube to post videos about your products and company helps people put a face to a name. This type of personalization makes it more likely that people will want to do business with you.
Webinars: Hosting a webinar or teleconference is another way to get the word out about what you do and what you sell. Give valuable information to participants that they can use right away, and host your webinar on a regular basis to make it easy for people to spread the word about when and how to participate.
Samples and Demonstrations: When people visit your website, offer to demonstrate your product in their home, or give them free samples of products so that they can experience for themselves what it is that you are trying to sell. This also gives you another opportunity to connect with people face-to-face to build a lasting relationship.
Pay Per Click Ads: Pay per click (PPC) is a cost effective way to send out highly targeted ads. They are free to run; you only pay for actual click-throughs.
These are the strategies that top MLM companies use to generate leads, and you can use them to help boost your business as well.